One of trail running’s oldest and most downloaded podcasts, devoted to sharing knowledge and advice with the trail running community - from beginners to the pros.
Background
Don and Scott have been running the podcast for more than 10 years and had over 10,000 organic followers. Despite this potential audience, their posts were not getting many impressions and so they did not attract much traffic.
Challenge
Turn a successful podcast into a visually attractive one. Increase the traffic and direct it to the podcast. Modernise social media and gain new audience while staying true to core principles.
Solution
We went back to basics and hit the restart button. We worked on their logo, introduced new and consistent formatting, improved the quality of visuals, created and implemented a content plan and synchronised output across all platforms to insure consistency.
TESTIMONIAL
“Working with Ascent Media Solutions has helped our podcast grow and reach new listeners. Jana had not only lightened our load but created social media campaigns that have purpose and engagement. If you want to take your business to the next peak, Ascent Media Solutions will guide you there.“ Scott Warr